Personalized Marketing

In today’s digital climate we are faced with extreme privacy issues where companies take full advantage of tracking your every move. In Marketing we are faced in a limbo between a good customer experience, not a poor one.

Many companies have achieved this like Amazon. Amazon has recommendations for you rather than targeting products that you talked about with your friends. As a daily user of many applications and weird marketing tactics it is important to differentiate between hiding your tracking and being upfront with it. I highly recommend watching the Ted talk below which explains the difference between the do’s and don’ts in the tracking world.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community.